Analysis of Jaguar XJ8L 'Sins' commercial

This week I chose to watch the Jaguar XJ8L "Sins" commercial from Trollback and Company. The commercial uses black and white footage of close ups and pans of the Jaguar so know that it is a car, but you're not exactly sure which one until the end. It has a lot of smooth quick transitions that fade out the current footage and fade in the new footage. Occasionally is uses a flash of color in the transition. An example of this would be when the sin "No2. Envy" is listed. It starts with a flash of green that fades into the interior of the car and the text appears to be flown in onto the screen and the letter V is in green.

The music makes the viewer feel like they are anticipating something big and extravagant. Some of the transitions are timed to the music. There are also sound effects that add and emphasize the sins that are shown.