Analysis of Jaguar XJ8L 'Sins' commercial

I chose to watch Trollback and Company's commercial for the Jaguar XJ8L. The main footage for the commercial was shot in black and white. The footage consists of a lot of close ups and pans of the car itself. It has a lot of smooth transitions where footage will fade out and the new footage will fade in. Along with the footage is text listing off each of the sins of the XJ8L. Occasionally, a flash of color will be shown and used in a transition. One of the transitions starts with a flash of green and a transition to the new footage and it says, "No 2. Envy" in a fancy serif typeface. The letter V is also in green giving it a spot of color.

The music in the commercial gives it the feeling of something big and important that we are waiting to anticipate. Some of the transitions are also timed to change along with the music. There are also sound effects that give it a sense of power with the text to emphasize each sin.