IDD 400 - Analysis of sheTV Spot

This week's analysis is of the promo spot for sheTV is by Suk & Koch. This is a Japanese television station and includes two 10 second clips or so that are back to back. The color palette for both spots are simple. They appear to be shot over a light box and give off a white glowing background to the hands and paper that is being folded into origami. The first shot has a blue sheet of paper and uses a slight blue hue over lay to parts of it that is moving and changing as if it were a silhouette of the paper being folded. The second spot follows suit except has a golden rod or yellow hue to it since that is the color of the piece of paper.

I can count about 3 or 4 layers for each spot. In the background is the shot of the hands folding the paper into origami pieces. Next is the outline of a polygon shape that is moving, changing shape, and rotating. The following layer is the same style shape, but instead of an outline, it a solid shape that is translucent and the same color as the paper, providing the colored hue to the scene.

The background shot of the hand folding the origami is quickly jumping through the process of the hand folding the paper into either a swan or a frog. It is also jumping with the beat of the music and changes about 11 to 12 times in each promo spot. Sometimes the shot is close up and slightly out of focus as well. Once the origami is finished, it is put down and then faded out with a blur and the channels logo comes on screen and appears to fold out into two halves.