Thursday, March 08, 2007

IDD 480 - Building a Design Portfolio

This week we started reading another book from our collection titled Building Design Portfolios by Sara Eisenman. The first chapter started to be just a bit overwhelming. The amount of varieties of portfolio cases and ways to present a portfolio are a bit overwhelming. Especially with the amount of wonderful portfolios shown in this book. Here are some of the things I managed to get out of this while being overwhelmed and hopefully it will slowly break down the process for me.

Tone - it is the overall feel for your portfolio depending on your design goals. For example, if you want to design corporate work, it should be an elegant and formal portfolio suited for the audience.

Range - After the tone is determined, it is important to show a variety of design work in the portfolio to show you as a well rounded designer.

There are many different formats for portfolios. Some of the one formats I will be covering for mine will be a web site, a DVD, and a demo reel. The concept of a portfolio in a book format is also a nice way to display your work in a professionally bound way. The design of the book also becomes an added piece to your portfolio collection. Another important thing to show is your design process and how you derived at your final design. Although in one of my readings, it was suggested that this section be removable and shown at the request of the portfolio viewer. Flexible content is also another suggestion to keep in mind depending on who views the portfolio. Being able to rearrange and adjust content make portfolios very versatile in gaining clients or jobs.

Along with different formats, there are tons of different types of ways that the portfolio can be presented. Packages range from bookcase portfolios to aluminum presentation cases. After the case is chosen, the presentation inside counts just as much. Materials inside need to be secure with enough room. Foam core and mat board can be used to display the artwork.

Our other reading included a lot of information about digitizing artwork. The most relevant information to me will pertain to photographing a couple of objects as well as scanning photographs. When photographing objects, make sure to have enough light and the proper light so it doesn't change the color of the objects and eliminates shadows. When scanning objects, scan in mind with the final touched up image being about 400 pixels wide. Take the time to touch up and make sure that everything is level and square in Photoshop.

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