Tuesday, March 20, 2007

IDD 480 - Presentation is Everything

If there is one thing we've all learned throughout our 4 years in this program, it should be that presentation is everything in this field. Whether we are presenting a print portfolio, walking into a job interview, talking on the phone, or sending a resume; our presentation of it, is very important.

When we present our design portfolio, everything down to the box we carry it in, needs to look good. When making a live presentation, we are the MC. We get to adjust and cater the presentation to our audience however we see will best benefit us. It could be lingering on specific works longer or going over other pieces quickly. We set the tempo and the rhythm. One thing to keep in mind about print portfolios or any portfolio for that matter, is not to show your best work first. Show a piece that will get them interested or engaged into the portfolio. From what I understand, I feel that a portfolio should build up to your best work, even though in this field, it is all a matter of opinion.

When going to a presentation, first impressions are everything, right down to whether or not your shoe is untied or not. Don't arrive 30 minutes early, but also don't arrive late. 5-10 Minutes early will be quite adequate to show punctuality. If you are going to be arriving late, call ahead to let them know, but if you are calling with a casual excuse such as you over slept. Don't even bother, you'll have already lost the job. During the presentation, as a new graduate, make sure not to discuss how a project was for a class, but rather point out why you enjoyed the project and what you learned from it.

This chapter was loaded with information. It has a long checklist for making both cold calls and resumes. For example, when making a cold call, keep the conversation polite, brief, and on track. Always leave on a positive amicable note. When making a resume, avoid type that is too small or too pale. Font should always be legible and don't follow a standardized resume format at the expense of good typography. It should look like a designer created it.

When creating a portfolio, also take the time to go back over the work and clean it up. Get rid of any artifacts, adjust the color levels, and fix typography.

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