IDD 400 - Analysis of sheTV Spot

This week's analysis is of the promo spot for sheTV is by Suk & Koch. This is a Japanese television station and includes two 10 second clips or so that are back to back. The color palette for both spots are simple. They appear to be shot over a light box and give off a white glowing background to the hands and paper that is being folded into origami. The first shot has a blue sheet of paper and uses a slight blue hue over lay to parts of it that is moving and changing as if it were a silhouette of the paper being folded. The second spot follows suit except has a golden rod or yellow hue to it since that is the color of the piece of paper.

I can count about 3 or 4 layers for each spot. In the background is the shot of the hands folding the paper into origami pieces. Next is the outline of a polygon shape that is moving, changing shape, and rotating. The following layer is the same style shape, but instead of an outline, it a solid shape that is translucent and the same color as the paper, providing the colored hue to the scene.

The background shot of the hand folding the origami is quickly jumping through the process of the hand folding the paper into either a swan or a frog. It is also jumping with the beat of the music and changes about 11 to 12 times in each promo spot. Sometimes the shot is close up and slightly out of focus as well. Once the origami is finished, it is put down and then faded out with a blur and the channels logo comes on screen and appears to fold out into two halves.

IDD 400 - Analysis of sheTV Spot

This week's analysis is of the promo spot for sheTV is by Suk & Koch. This is a Japanese television station and includes two 10 second clips or so that are back to back. The color palette for both spots are simple. They appear to be shot over a light box and give off a white glowing background to the hands and paper that is being folded into origami. The first shot has a blue sheet of paper and uses a slight blue hue over lay to parts of it that is moving and changing as if it were a silhouette of the paper being folded. The second spot follows suit except has a golden rod or yellow hue to it since that is the color of the piece of paper.

I can count about 3 or 4 layers for each spot. In the background is the shot of the hands folding the paper into origami pieces. Next is the outline of a polygon shape that is moving, changing shape, and rotating. The following layer is the same style shape, but instead of an outline, it a solid shape that is translucent and the same color as the paper, providing the colored hue to the scene.

The background shot of the hand folding the origami is quickly jumping through the process of the hand folding the paper into either a swan or a frog. It is also jumping with the beat of the music and changes about 11 to 12 times in each promo spot. Sometimes the shot is close up and slightly out of focus as well. Once the origami is finished, it is put down and then faded out with a blur and the channels logo comes on screen and appears to fold out into two halves.

IDD 400 - Analysis of "Role Reversal"

This week is a short promo piece for the show "Role Reversal" done by Spark for A&E. This a simple/clean looking piece that has a lot of things moving about on the screen to keep with the upbeat music. Starting off in the center is a what looks like a window with two people standing in it. One man and one woman. The frames of the window break their bodies into 4 sections for each body. During this clip the different sections are changing very rapidly.

The rapidly changing sections include extremely short video clips as well as stills. The text for "Role Reversal" appears a couple of times off to the left side of this window with some of the letters being reversed. As the clip continues the window with the changing sections hops to the left a little to make it off center. Going through the changing sections are several small thin bars that are moving from side to side. In these bars are the changing clips as well. This effect was easily achieved with a moving matte.

In the lower corner about half way through the clip a smaller version of the window with the changing sections appears. This was done by having the larger one be its own composition and embedding it twice into the main composition. With the other one scaled down to a very small size. Having this off to the side keeps the piece balanced well.