Analysis of Jaguar XJ8L 'Sins' commercial

This week I chose to watch the Jaguar XJ8L "Sins" commercial from Trollback and Company. The commercial uses black and white footage of close ups and pans of the Jaguar so know that it is a car, but you're not exactly sure which one until the end. It has a lot of smooth quick transitions that fade out the current footage and fade in the new footage. Occasionally is uses a flash of color in the transition. An example of this would be when the sin "No2. Envy" is listed. It starts with a flash of green that fades into the interior of the car and the text appears to be flown in onto the screen and the letter V is in green.

The music makes the viewer feel like they are anticipating something big and extravagant. Some of the transitions are timed to the music. There are also sound effects that add and emphasize the sins that are shown.

Analysis of Jaguar XJ8L 'Sins' commercial

I chose to watch Trollback and Company's commercial for the Jaguar XJ8L. The main footage for the commercial was shot in black and white. The footage consists of a lot of close ups and pans of the car itself. It has a lot of smooth transitions where footage will fade out and the new footage will fade in. Along with the footage is text listing off each of the sins of the XJ8L. Occasionally, a flash of color will be shown and used in a transition. One of the transitions starts with a flash of green and a transition to the new footage and it says, "No 2. Envy" in a fancy serif typeface. The letter V is also in green giving it a spot of color.

The music in the commercial gives it the feeling of something big and important that we are waiting to anticipate. Some of the transitions are also timed to change along with the music. There are also sound effects that give it a sense of power with the text to emphasize each sin.

Analysis of Gattaca Main Titles [IDD 301]

I took a look over at the movie Gattaca’s Main Titles this week over at Imaginary Forces (It’s a flash site, so no direct links, sorry.) It starts with a bunch of macro shorts in a cold blue tint showing finger nails, hair, and dead skin falling to the ground and bouncing like these objects are huge and weight tons. Each new clip slowly fades out while a new clip fades in rather seamlessly. Overtop of each clip are credits. Each slowly fading in and out with the four letters G, A, T, and C being in bold and a sans serif font, while the rest of the word is in a serif font. Those four letters are the first to fade in as well. The music in the background is very slow, sad, and soft.



As it progresses through the titles it pans what has fallen and fades to the main character, panning over him, and fading in and overlaying clips slowly. The text that fades in also appears to go from being blurry to sharp. The few cut transitions are when it cuts to a warm orange tinted exterior shot of what appears to be a large business building.

Analysis of 'Change' [IDD 301]

This week I watched a poetic animation called 'Change.' The animation follows the lines of poems giving visual interpretations of it. The moral of the poem is telling us to break away from our everyday routines and make a change in the world since this is the only life we have.

Although the art in it is a very simple line art, it works very well and the theme is carried out well throughout the whole animation. There are only a few cases of spot color that appear briefly. The rate of the text is perfect and flows very well with the animation. The font choice works, but I wonder if there is anything that would work better?

In the background there a is a mellow classical piece of music playing. This isn't a sad piece of a music and it isn't an upbeat piece of music. It runs along the line of an inspirational piece.

The author of this film also puts it a 'widescreen' format instead of the normal square stage and works very well.